Services are often described as things you can buy and sell but can't drop on your foot – i.e. not a tangible commodity. We feel we are able to serve our customer by knowing what they need. One of the ways we are able to do this is through our website, and email: people give us great ideas, tell us what they want, what they don't want. It's really instrumental, and helps us stay in touch with people. 

Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.